Oct 28, 2011 shock tactics have taken a back seat to comedy in the latest anti drink driving advert aimed at a new generation. Removing these drivers reduces the potential for serious injury or fatal collisions. Hilarious nz drug driving ad gathers steam on the internet. Usage tends to decline as people get older, with 1.
Young people aged 17 to 29 years, who are at risk of drug driving. If you drive under the influence of drugs or alcohol, you will be caught. Msn outlook, office, skype, bing, breaking news, and. What they dont realise is it makes them slower to react.
Many of them think because they drive slower, theyre safer. Motorist tests positive for cocaine at one of the first. And, just as it did with legend, its followed that up with an adshort film aimed at the maori community that. New zealands awesome public service ad for drugdriving. New zealand transport agency and director taika waititi get colloquial to target maori drugdrivers a few. Hilarious kiwi anti drug driving advert goes viral 16th sep 20 10. This section focuses on our drinkdriving road safety advertising campaign. New zealand transport agency and director taika waititi get colloquial to target maori drug drivers a few weeks back nzta and clemenger bbdo launched the second phase of its drug. Three maori boys find themselves in a situation familiar to most kids growing up in new zealand sitting outside in the car, waiting for one of. Hilarious antidrugging and driving commercial from new.
Duid, or driving under the influence of drugs, is prohibited in many countries. A hidden killer roadside drug tests could be on the way. On 2nd march 2015 there was a reform of the drugdriving law in england and wales. In a worldfirst, the new zealand transport agency nzta has used social media platform snapchat to deter young new zealanders from driving under the. Driving on drugs is just as dangerous as driving while drunk and this advert from new zealand really gets the message home, but in a lighthearted and thought. Its aimed at guys who often enjoy a bit of a toke, but dont think it affects the way they drive. Here you can learn about the approach behind the campaign, who we target and why. It is important to acknowledge that this law is not only applicable to illegal drugs. The results are shocking, with one in 54 drivers testing positive for drugs, and it has emergency doctors here wanting new zealand police to follow suit. In the last 30 years road casualties caused by drink driving have fallen dramatically, but in 2012, there were still 230 deaths due to drink driving % of all road fatalities. Legend ghost chips road safety commercial nz on screen.
This antispeeding ad from new zealand will haunt you gee, they do know how to make an ad in new zealand. Twothirds of cannabis users report drug driving in the past year, and most rate it as far. The data isnt perfect but would suggest at least one in five new zealand drivers has driven under the influence of cannabis within three hours of smoking in the past year. New zealand antidrugsanddriving psa is very different. Significant problem new study suggests drug driving risk eludes many kiwis. New zealand antidrugsanddriving psa is very different from. Similar thing happened to me the other night, not as extreme of a case but still. New zealand anti drug driving advert shopkeepers dubbed enjoy and subscribe. Anti drinkdriving advertisement advertising te ara.
Funny new zealand drinking and driving advertisement. About us nz drug foundation at the heart of the matter. Blazed drug driving in aotearoa commercial nz on screen. Everything you need to know about the new uk drugdriving law. By drinking and driving, you risk your life, those of your passengers and others on the road. Just like random breath tests for alcohol, you can be pulled over by queensland police officers for a random roadside saliva test to detect any presence of relevant drugs. Anti drinkdriving advertisement next some of the most powerful television advertisements in the 2000s have been produced by government agencies to improve behaviour on the roads and reduce accidents. This section focuses on our drink driving road safety advertising campaign. Shock tactics have taken a back seat to comedy in the latest antidrink driving advert aimed at a new generation. Made for the new zealand transport agency by oscarnominated director taika waititi, blazed drug driving in aotearoa aotearoa is the maori name for new zealand has been viewed more than 500,000 times on youtube since it was first posted, on september. New zealands new antidistracted driving psa xpolice.
I think wed all rather go down in history as legends. The advert, by the new zealand transport agency, was created to highlight the dangers of driving whilst high on cannabis, and plays on the stereotypes of the direct service to put it nicely. I used to drive stoned a bit back when i actually smoked the stuff and i never. Theyre like trailer park boys level funny perfect timing. Three maori boys find themselves in a situation familiar to most kids growing up in new zealand sitting outside in the car, waiting for one of their dads to come out and drive one of them home. The reform now means police are able to catch and convict drug drivers more easily. Young julian dennison was fresh from his acting debut. Anti drink driving advertisement next some of the most powerful television advertisements in the 2000s have been produced by government agencies to improve behaviour on the roads and reduce accidents. Alcohol and drug impaired driving australian capital. Blazed drug driving in aotearoa commercial in new zealand. Drivers face harsh penalties if they are caught driving with illicit drugs in their system. Drugs and driving transport and motoring queensland.
New zealand transport agency has just launched its newest spot to tackle the problem of drug driving via clemenger bbdo wellington. New zealand anti drugsand driving psa is very different from how we do things here by dan solomon 1 minute read apparently in new zealand, they do public service announcements a bit differently. Predominantly focused on males over the age of 25 years who continue to drive after more than a few drinks, this campaign. The clip, named legend, was created for the new zealand transport agency nzta as. I thought it was going to be this anti drug driving ad.
In a worldfirst, the new zealand transport agency nzta has used social media platform snapchat to deter young new. I normally cant stand child actors, but the trio of kiwi kiddies assembled for this anti drugs and driving psa are comedic geniuses. Drugimpaired driving, in the context of its legal definition, is the act of driving a motor vehicle while under the influence of an impairing substance. Significant problem new study suggests drug driving. New zealand antidrunk driving ad with a sense of humor. An ad from new zealand which warns against driving on drugs has taken off online, presumably because it stars the three of the most hilarious children on the planet. New zealanders dont readily identify drug driving as a common cause of road trauma.
However, brakes own research shows that drugdriving rates may be even higher. The only thing is, the dad has been blazing, and the kids know it. It had me in tears when my kiwi housemate showed me. Apr 23, 2015 funny new zealand drug driving video viral. Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on youtube. In new zealand, driving while under the influence of drugs or blazed is a serious problem highlighted in this highly successful traffic safety. New zealand antidrugsanddriving psa is very different from how we do things here by dan solomon 1 minute read apparently in new zealand, they do. Drugdriving is most common among drivers aged 1619, with 2% admitting being impaired at the wheel in 201819. Esr research shows that around one quarter of all drivers and motorcyclists killed in road crashes. Nz drug driving ad goes viral three children find themselves in a situation familiar to some growing up in new zealand sitting outside in the car, waiting for a parent to come out and drive them home. Hilarious kiwi antidrug driving advert goes viral 16th sep 20 10. Aa driving school medications and driving aa new zealand.
The campaign focused on the harms associated with drug driving, including harm to yourself and others as well as the drug driving laws. A trio of tamariki imitate their dads stoned antics, driving home whats at stake when getting behind the wheel while blazed. Went out with some new guys from work, i took an uber, the rest of them drove. Nz drug driving ad goes viral three children find themselves in a situation familiar to some growing up in new zealand sitting outside in the car, waiting for a parent to come out and drive. New zealand antidrink driving ad with a sense of humour. Drug affected driving advertising this section focuses on our drug affected driving road safety advertising campaign. This antispeeding ad from new zealand will haunt you. Eschewing the usual shock and horror tactics, the clemenger bbdo campaign for the nz transport agency was. I normally cant stand child actors, but the trio of kiwi kiddies assembled for this antidrugs and driving psa are comedic geniuses. Alcohol and drug impaired drivers pose the highest risk on our roads. Drugdriving definition and meaning collins english.
Twothirds of cannabis users report drug driving in the past year, and most rate it as far less dangerous than driving under the influence of alcohol. Driving under the influence of drugs is dangerous and affects your driving abilityincreasing your risk of having a crash. Roadside alcohol or drug screening can happen anywhere any time on any road by an unmarked police vehicle. Preventing and reducing drug related harm is the challenge the new zealand drug foundation has taken on. Sep 17, 20 new zealand s awesome public service ad for drug driving. Jan 08, 2014 this anti speeding ad from new zealand will haunt you gee, they do know how to make an ad in new zealand. Antidrug driving ad from new zealand is funny, but sad too. You can also see the advertising material weve produced.
Preventing and reducing drugrelated harm is the challenge the new zealand drug foundation has taken on. Drugaffected driving advertising waka kotahi nz transport. A hidden killer roadside drug tests could be on the. The motorist, who was currently disqualified from driving for 10 years, was stopped on the. Your customizable and curated collection of the best in trusted news plus coverage of sports, entertainment, money, weather, travel, health and lifestyle, combined with outlookhotmail, facebook. Three maori boys find themselves in a situation familiar to most kids growing up in new zealand sitting outside in the car, waiting for one of their dads to. This study explored the patterns of drug driving in new zealand by investigating 1 drivers perceptions about impairment caused by legal and illegal drugs 2 countermeasures employed by drivers when under the influence of drugs e. Drinkdriving advertising waka kotahi nz transport agency. These effects can be more severe or unpredictable when starting a new medicine or changing the way you take a familiar one. This one, which turns a common topic on its head, will definitely stay with you. Young people aged 17 to 29 years, who occasionally or regularly drug drive.
We have been at the forefront of major alcohol and other drug policy debates for almost 30 years, advocating for policies and practices based on the best evidence available. This drug driving awareness advert from new zealand is. For example, a higher dose of blood pressure medicine can cause dizziness or fainting, so you may need to take extra care in the first few weeks. Many drunk driving psas carry a boat load of shock value in order to scare people from getting in the car, such as the australian commercial. I guarantee these kids are going to get their own tv show.
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